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sep 28

Aruba to host consumer-friendly fashion week in 2011

Shopping in Aruba (Courtesy Aruba Tourism Authority)

For all you fashionistas who look forward to New York's Mercedes-Benz Fashion Week every September, only to be reminded that, aside from the Fashion's Night Out (a hugely successful one-night shopping event across NYC), access is restricted to industry insiders, media, celebrities, and other power players (Tom Ford didn't even let the media photograph his show this year), relief is on the horizon. Mark your calendars for November 2011, and get ready to pack your bags for the first-ever Aruba fashion week.

The Aruba Tourism Authority and IMG, which stages the New York event along with over 20 other fashion weeks around the world, have teamed up to deliver a collection of fashion shows, parties, presentations, and in-store shopping experiences all over the island. Yes, Aruba in Style will have its fair share of exclusive, invitation-only events, but for the most part, it will be accessible to everyone.

The tourism authority is hoping to play off the success of the inaugural Aruba International Film Festival, held this past June and hosted by Richard Gere, which also emphasized being open to the public (tickets for screenings and other functions were available to all; most screenings cost $7). Both events are part of an overall strategy to highlight Aruba as the Caribbean's leading fashion and entertainment destination.

Keep an eye on Aruba.com for specific details on participating designers, models, and celebrities as they're announced, plus any related vacation packages. The best part: November is low season in Aruba, meaning you'll get the most affordable hotel rates—giving you the perfect excuse to splurge on shopping.

Getting there: Use our Nonstop Caribbean tool to find a nonstop flight.

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Note:This story was accurate when it was published. Please be sure to confirm all rates and details directly with the companies in question before planning your trip.

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